Carlos Matallana is a driven serial entrepreneur with a knack for solving complex problems and delivering innovative solutions that benefit both customers and businesses. With a passion for creating value, Carlos founded Freshco USA to address the need for high-quality toilet paper at affordable prices. His vision is rooted in providing accessible, dependable products that don’t compromise on quality.

With years of entrepreneurial experience, Carlos has always prioritized customer satisfaction, striving to meet the unique needs of both residential and commercial clients. His dedication to excellence and affordability continues to be the foundation of Freshco USA's growth and success.